How is Your Brand Cut-Through?
Creating a strong point of sale (POS) presence can be key to making your brand stand out at the final stage of a buyer's journey. An engaging, on-brand POS experience helps your audience choose your brand when it matters most.
What is Point of Sale?
Point of sale is when a customer makes a purchase—a prime opportunity to enhance their experience and boost spending. Effective POS marketing is tailored to the purchase location, whether that’s an office, checkout counter, or tradeshow booth. Wherever customers buy, your brand should shine.
“Many companies attribute their global success in reinforcing brand recognition, engaging with customers and ultimately driving product sales, to the sustained importance they place on one particular element of traditional marketing – point of sale.”
– Rosemary Chegwyn, Marketing Magazine
Impact’s 8 Key Must-Win Moments
Brands often find success through eight key touchpoints. They include:
- Point of Sale Presence
- Events and Tradeshows
- Campaigns and Promotions
- Gift With Purchase
- Educational Campaigns
- Onboarding
- Rewards
- Calendar-Based Events
Connecting with your audience through these touchpoints can foster meaningful engagement.
Why Point of Sale Matters
A strong POS presence enhances both transactional and relational marketing. Whether attracting customers in high-traffic areas or building lasting relationships, a creative POS experience captures attention at a critical moment.
Research shows that in-store communication has a significant impact on brand perception and purchasing decisions:
“It’s the brands’ ability to excite, engage, and entice at the very front line of the sales process that often makes the difference between a customer choosing one product over another, and critically one brand over another.”
– Rosemary Chegwyn, Marketing Magazine
Boost Your POS Presence with Promotional Products
Extend Branding Off the Shelf
Custom displays, aisle signs, and floor decals make your brand visually engaging. Shapes that break up shelf lines attract attention, while freestanding displays offer space for additional branding and product information.
Engage “Walking Billboards”
Your employees are some of your best brand advocates. Branded shirts, for example, generate thousands of impressions and help customers identify staff easily.
- 90% of employees are willing to wear their employer’s logo in public.
- Branded shirts generate 3,400 impressions over their lifetime.
- 94% of customers find uniforms helpful for easy staff identification.
Create On-Brand Experiences
Bring branded products into the POS experience to enhance engagement. For example, offer branded paper straws with samples or aprons during demonstrations. Simple interactive elements, like prize wheels, can also draw in and engage potential clients.
A creative POS presence helps secure customer loyalty and build brand engagement. Make each customer touchpoint memorable with branded products for a lasting impact throughout the sales journey.
