Impact Promotional Products

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Creative Campaigns and Promotions: Impact’s 8 Key Must-Win Moments For Brands

Creative Campaigns and Promotions:
Impact’s 8 Key Must-Win Moments For Brands

Campaigns and promotions can be a game-changer for any brand. Not only do they generate immediate buzz and excitement, but they also help build brand awareness and loyalty in the long run. These marketing strategies create a sense of urgency that encourages your audience to take action. Moreover, campaigns and promotions provide an opportunity set your brand apart. So, whether it’s a limited-time offer or a creative on-brand experience, campaigns and promotions are a way to bring your brand to the forefront of your audiences’ mind.

Below, you’ll find out why campaigns and promotions are an essential marketing strategy for your brand. As well as how to win this key must-win moment.

What are Campaigns and Promotions?

Campaigns and promotions are marketing activities designed to increase brand awareness, generate leads, and drive sales. This type of messaging has become more effective as marketers use tools that help them better understand their target audience. As a result, it can be difficult to make your brand voice heard. However, we at Impact know that creativity is the key to bringing your brand to life in your campaigns and promotions.

Fun Fact: Did you know that the first-ever brand endorsement was in 1882, when London socialite and West End actress, Lillie Langtry endorsed Pears Soap?

Impact’s 8 Key Must-Win Moments

What are they?

Over our 20+ years of branding experience, we’ve learned that the most effective brands connect with their audience in key must-win moments. Now, these moments vary across industries, but we’ve narrowed them down to the eight most common.

Campaigns and Promotions
Point of Sale Presence
Events and Tradeshows
Gift With Purchase
Educational Campaigns
Onboarding
Rewards
Calendar-Based Events

You may find that your brand focus is just one of the key moments. On the other hand, your brand might find the most success in three, or five, or all of these. Whichever it is, if you can bring your brand to life in these key must-win moments, you can make a meaningful connection with your audience.

Why are campaigns and promotions one of the key, must-win moments?

Campaigns and promotions are special marketing strategies that boost your brand. They give your efforts a focus and structure, which both contribute to your brand identity. A campaign that communicates on-brand helps your audience understand firstly, who you are; secondly, what you’re about; and finally, whether you’re a good fit.

Internally, the purpose of your campaigns and promotions should be clear. For example, your purpose could be to gain more followers, increase a particular product’s sales, or build your brand awareness in a target market. Additionally, your campaign or promotion has an end date when your results can be compiled and reported to determine its success.

Successful campaigns and promotions have similar elements. They are engaging copy, effective distribution, and real-world dimension in the form of branded merchandise.

“In digital marketing, email and social media campaigns have the highest ROI after SEO. Backed by campaign-specific giveaways, brands have seen 62% rise in brand awareness and almost 59% increase in online customer engagement.”

Win your campaigns and promotions with promotional products

Walk the walk

Consumers are looking for brands that they can trust and connect with. To build that trust, you must do what you say you’ll do. While ESG statements are common, it is the brands that deliver on their promises that increase their longevity and strengthen their brand.

When you develop campaigns and promotions, staying true to your brand values and ESG commitments conveys authenticity to your audience. It must be noted that it is the authenticity that resonates and encourages the relationship you’re looking for in a successful campaign or promotion. Therefore, if you can prove that you care about more than just the bottom line, your customers will feel like they’re part of something bigger.

Promotional products that support your environmental and social responsibility objectives are out there. The move toward sustainable branded merchandise is in full swing with recycled and biodegradable products easily available. Look for RPET apparel, headwear, device cases and bags, notebooks made from recycled milk cartons, wheat straw cups and containers, Kraft paper pens and backpacks. The variety is wide, and each product will tell your audience more of your authentic brand story.

See the need

Show that you understand your target audience by hitting the mark on what they need, as well as what they love. Practical products support your campaigns and promotions and make your brand go further for longer. Each use is an advertisement with the added bonus of fostering fond feelings. Why the appreciation, though? Because your branded product, and your brand, has saved the day. You’re the hero!

Useful products are the most effective. For example, branded outerwear, like jackets and jumpers, were the second-most purchased promotional product in 2020. Consumers also kept them for the longest period – 18+ months of consistent brand exposure.

Knowing what your clients need outside of your product or service offering and giving it to them will make your campaigns and promotions more successful. Don’t be limited by the most practical though. A hoodie may be nice, but a super-plush and over-sized hoodie is better and will become their favourite loungewear. A cute travel mug is good, but a double-walled vacuum insulated one is going to be what they bring to work.

Remember: Each use is an advertisement.

Create on-brand experiences.

Campaigns and promotions are often short-lived. Limited-time only and never-to-be-repeated offers mean that if you wait, you’ll miss it. Consequently, they are perfect opportunities to create and cash-in on consumer FOMO. They are also perfect opportunities to create memorable and engaging on-brand experiences.

Whatever the goals and content of your campaign your audience must connect and relate to your brand. You can achieve this with the above advice – authenticity and understanding your audience. You can then go further by adding interactive elements to your campaigns and promotions. Have your audience sign-up to complete a quiz and receive an exclusive gift based on their result. Alternatively, ask for a filmed review in exchange for your latest branded merchandise. Finally, your campaign might culminate in a once-in-a-lifetime event where the attendees get to take home a branded memento.

In all these examples, your campaigns and promotions come to life thanks to the power of promotional products. They speak to your audience in your brand voice and leave impressions that last far longer than the campaign or promotion itself. Each interaction with your piece of merchandise is a brand experience. Ensure it’s on-brand with our Right First Time Stress-Less Promotional Product Process.

Campaigns and promotions are a key must-win moment for brands. Communicating with your audience with these focused strategies increases brand awareness, generates leads, and drives sales. Targeted campaigns and promotions reach out to your clients and customers to communicate your brand values, building brand loyalty and establishing a positive relationship.

Personalised and authentic campaigns and promotions show consumers that they’re seen and heard. Consider how your campaigns and promotions can use branded merchandise to engage with your audience on a more meaningful level. Add dimension to your marketing with products that reflect your brand values and resonate with clients and customers.

Contact Our Team

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Are You Getting the Best Price?

Are you getting the best price for your promotional products?

We hear you. You want to know why you’re paying so much more for a product that you’ve seen on eBay or at the store for cheap. You want to know that when you buy through Impact, you’re getting the best price.

It’s great to browse physical shelves and get a feel for the product you want. Window shopping through actual windows is a fun part of the purchasing experience. Scrolling through the wild and whacky world of eBay is an awesome way to draw inspiration and find things you didn’t think possible or practical. At these places, while they can be cheaper, is the price actually better?

You get what you pay (or don’t pay) for

In most things in life, you can ask for a better price. However, the result might not be what you actually want. Think bargaining down on other things in life for example: building your new home, wedding, education, major surgery. In every case, if the investment is downgraded it is almost guaranteed the end result will be inferior.

The same applies in corporate gifts and branded merchandise. That is, if you drive down the price, you can watch the quality drop. This means the print scratches off, fades or doesn’t cover properly. Additionally, the service delivery may disappear as soon as the order is placed.

What you're missing out on

The cost of an item on eBay or in a store does not include:

Any customised decoration.
Artwork and production proofs that guarantee the look and feel you want.
Tried and tested quality from factories that we trust.
An account manager who will walk you through the order process and deal with any issues before, during or after production.
Any creative input from an experienced team who feel passionately about presenting your brand on the right promotional product.

Consultants with years of experience are the best people to partner with when you’re creating your promotional product marketing strategies. A consultant will consider the whole scope of your market, including target demographic, size of the market, outcomes required and successful past items in the industry and/or location. The impersonal nature of online shopping means that you won’t get this level of client care and industry knowledge with eBay or other virtual marketplaces.

When items are in store they are a part of the entire company’s stock that was purchased in bulk (we’re talking millions of units). The sheer amount of product purchased by stores means they actually paid very little per unit. Unless you’re looking for a similar number of products, a comparable cost per item just isn’t possible. Also, when you buy from the store, you very rarely get the best price they can offer until the product goes on sale. Until then you pay the unit cost plus a substantial markup.

Best quality > best price

It’s important to remember that promotional products represent your brand. Their quality and longevity makes an impression on your prospective clients and customers.

While quality merchandise may not fit what you consider as inexpensive, it is an investment in your brand. Choosing the cheapest promotional product may give the impression that your brand is cheap or doesn’t value quality. This can impact how customers perceive your brand and affect their willingness to engage with your products or services.

Finally, promotional products have the longest lifespan of any advertising strategies. Consumers will keep a promotional product for years if it has value. On the other hand, merchandise that you got for the “best price” may not last long, resulting in a shorter lifespan for your brand message. Investing in higher-quality products can ensure that your brand stays visible for a longer period.

While eBay and in-store pricing looks appealing, it’s not indicative of the price of a product used as promotional merchandise. The best price for your promotional products may be higher but it gets you so much more than just the product. When we quote, we’re factoring in industry applicable markup as well as shipping, decoration costs and the cost of the product. Put all of these things together and you to get the best promotional products for the best price.

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Australian Made Promotional Products

Home-Grown Heroes:
Australian-Made Promotional Products

As an Australian, family-owned business we love to support other Australian businesses. We’re proud to be working closely with manufacturers who are creating outstanding products in Australia for national and international clients. Below are Impact’s Top 6 Australian made promotional products perfect for branded merchandise and corporate gifts.

1. Akubra

We’ll start the list with a classic. The Akubra hat is an Australian icon designed and manufactured in Kempsey, New South Wales.

Its quality and style is renowned throughout the world thanks to movies like ‘Crocodile Dundee’ and ‘The Man from Snowy River’, as well as supplying the Australian military since 1914.

Stylish in a country, lifestyle or urban setting, these hats are a statement of true Australian craftsmanship. The possibility to have your brand on a real Aussie icon exists!

2. Hand-Poured Soy Wax Candles

Soy wax candles burn cleaner and slower than traditional candles. When they’re scent infused the smell is also clearer, making for a more efficient diffusion and evoking the senses.

The products that can be personalized – custom branded and scented, are hand-poured in Perth and distributed from Sydney, guaranteeing fast national delivery for this luxury gift.

3. Socks

Socks stand out because almost every standing person is in them!

More seriously, if your branding exercise is to reach a certain demographic or target market, the intended recipient is reminded very regularly of your brand, even if it is just seeing it in the drawer every day.

However, if it’s a well-designed comfortable sock, like the ones from our Sydney manufacturer, a branded pair could easily become the favourite.

4. Leather Coaster

We jump on the modern-farmhouse bandwagon next, to feature an Australian leather coaster.

These products look great debossed and add warmth and class to corporate spaces with their rustic aesthetic.

They’re artisan-crafted and distributed from Sydney and perfect for trendy interior styling.

5. Sports Bottle

While not an immediate stand-out, this particular sports bottle is 100% Australian-made by one of Impact’s award-winning manufacturers based in Melbourne.

They’ve been in business for over 25 years and provide high-quality products. Because they’re Australian-made, we always have access to the stock and can provide quick shipping.

6. Chocolates

Chocolates look stunning in the many block shapes available or in custom 2D, or even 3D, moulded shapes.

The sweet treat is dressed in a custom, full-colour wrapper or printed foil and can be topped off in a branded presentation box. They look fantastic and this is all before you get to the taste!

Choose milk, light or dark chocolate made in Melbourne from the finest Australian ingredients and your clients or customers will definitely take notice.

Australian made promotional products for your brand...

Australia produces some very special products. Those above are just some of what’s available for promotional merchandise and all made in our own back yard. You don’t have to look far for your next promotional product.

Just try our Merch Matcher™ and select Australian made as your sourcing requirement!

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The Best Branded Corporate Gift

You know that promotional products aren’t only for external marketing. A recent study by the PPAI (Promotional Product Association International) has reported that US brands…

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3 Principles for Successful Internal Marketing

Have you ever felt that you’ve squandered your marketing spend on ineffective activities? We know that resources need to be invested in the right strategies…

Download the Event-Ready Checklist

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Your Trade Show Swag

3 Ways to Make an Impact with Event Merchandise

A trade show is a different beast when it comes to promotional products. Quality and client focus are still necessary but first impressions are so important in such close proximity to direct competition. Focusing on the three points below will make your trade show swag, and your brand, memorable.

Visibility

Trade shows and exhibitions are busy spaces. So many people with so much to see and it’s not just the booths that will be doing the advertising. Anything on or in the hands of all those people will be visible. So obviously it’s smart to put your brand wherever you can.

Shirts are the clear pick here, but make sure they’re attractive and well-made. You want visitors to want them and want to wear them. The “want” is important because if attendees see a great giveaway shirt, they will seek you out to get one for themselves.
Hats, but only if your target demographic are typical hat-wearers. No one is going to suddenly start wearing a hat (especially indoors) just because they were handed one. Remember, you want them to use it on the day to draw more potential business to your booth or marquee.
Bags! These will come up again because they are just great promotional products. Exhibition-goers will receive A LOT of promotional products over the course of the event. You want them to use your bag to carry it all. A great trade show bag needs to be durable and reusable, with an eye-catching design.

Usability

Give the people something they’ll use again and again, not just for the duration of the exhibition. If trade show-goers value your promotional products, they’ll incorporate them into their lives post-exhibition.

Reusable coffee cups are a great product by themselves. On top of that with environmental sustainability on everyone’s mind, yours will have great reusability both during the show and afterwards.
Bags! There it is again. If yours is a great bag, stylish and well-made, it will replace the one they bought for $2 extra at Cotton On.
Pens, we know they’re a staple, hard to make exciting. However, for every appointment they make or number they write down, your booth visitors will be flashing your brand about. It’ll go home with them and get months of use, reminding them of you.

Desirability

This isn’t high school, you want people to start talking about you, with each other and with you. Draw them in with exciting and interesting promotional products that they’ve glimpsed at your booth or they’ve spotted other people with.

Technological items have a high perceived value and will draw potential customers to you. USBs and ear buds will be snapped up because these are things that we use frequently and to death. We always need more, and you can provide them to the appreciative crowd.
A recent hit in the promotional product world is the vacuum drink bottle. These stainless steel vessels are super sleek and when you pair them with a splash of powder-coated colour, trade show attendees will be lining up for one with your name on it. They’ll use this perfect branded bottle over and over again in all situations making the hype about them real.
This last item is great one for potential clients on the go, much like those attending a trade show! They’re out and about all day, networking and connecting and exchanging numbers and researching various companies, their device is chowing through battery like crazy and then you save the day with a branded power bank to keep them going. What a hero!

Promotional products work well as initial points of contact between businesses and their potential customers. They’re a business card with a greater purpose but you need to make yours stand out when competing for attention at a trade show or exhibition. Aim for these three things and you won’t go wrong.

Events and trade shows are a key, must-win moment for so many of our clients. That being so, we’ve put together a helpful tool to bring your brand to life at your next event.

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The Right Promotional Product for Your Brand

You’ve got a brand that you’re passionate about and you need to get it out there in your target market. You need potential consumers to see it, to touch it and to engage with it. You want your brand to be mobile and accessible and this is where promotional products shine. We’ll show you how to choose the right promotional product for your brand.

What is the right promotional product?

A promotional product is any item branded with a company logo, slogan or contact details. It is a piece of advertising that you place in consumers’ hands to carry with them. When your consumers do the leg work, promotional products lengthen your marketing reach. Most importantly, if you can put your logo on the right promotional product and put it in the right place, your brand is made visible to thousands for longer.

“81% of consumers kept the products they had received for more than a year.”

A year’s worth of advertising for the cost of a cap is too good a deal to ignore.

Once the decision is made to invest in promotional products for your brand, the next decision is what product. Anything can be a promotional product, which can make it hard to choose. Keep your consumers in mind to ensure your promotional products are meaningful.

What do your customers care about?

If your target market knows that you care about what they care about, you can build brand trust and loyalty. For example, a target market that values environmental sustainability would appreciate reusable tote bags over mass-produced plastic pens. Alternatively, consumers of a younger demographic will value innovative and on-trend items more than embroidered headwear.

If they know you’re thinking about their wants and needs through the things you give away, your customers can rest assured you’ll care of them when it comes time to spend.

You must also consider how your customers use products. From our 20+ years in the industry, we know that practical products do the best out in the big wide world. Bags, Pens and USBs last longer in your customers’ hands and therefore relay your message further. Even better is when your items are both practical and quality. Their perceived value is much higher and thus remain in circulation for longer.

Discovering what is useful and valuable to your consumer will help guide you to the right promotional product.

Do bespoke products make a bigger impact?

Finally, if nothing out there is quite right for the message you want to send or the client you want to grab, bespoke promotional items are the only way to go. Check out our case studies to see what our clients have achieved.

Creative thinking and market knowledge can usher your brand into a world of products for any event or environment imaginable. One-of-a-kind products have the power to set your brand apart and make an impact on everyone who sees it.

Promotional products are tangible advertising in an increasingly digitally-focused world. They raise brand awareness and strengthen the consumer/brand relationship. When you’re thinking of where to advertise next, the best place for your brand to be is in your customers’ hands, and on their arm and in their pocket.

Let Impact help you choose the right promotional product for your brand. We have access to thousands of products for any occasion. We also specialise in bespoke products for specific campaigns, exhibitions, product launches or even complete rebrands. Bring your brand to life in the moments that mean the most to your customers and clients. Let the right promotional product create on-brand experiences.

Contact Our Team

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Powerful Point of Sale: Impact’s 8 Key Must-Win Moments For Brands

How is your brand cut-through? Do you stand out from the crowd when it really matters? You can engage your audience more effectively with a powerful point of sale presence. A creative on-brand experience will help your audience choose your brand at the sticky end of the buyer’s journey.

Below, you’ll find out why point of sale is important for your brand. As well as how to win this key must-win moment.

What is Point of Sale?

Point of sale is the moment when your customer or client makes their purchase. For marketing professionals like yourself, point of sale is an opportunity to offer a better deal and increase your customers’ spend. You might also use this critical moment to make your brand experience memorable and lock in future sales or increase brand advocacy.

Effective point of sale marketing is tailored to where the sale happens. It could be your office, a physical or online check out, or your tradeshow booth. Consequently, wherever your clients are making their purchase, your brand should be on show.

“Many companies attribute their global success in reinforcing brand recognition, engaging with customers and ultimately driving product sales, to the sustained importance they place on one particular element of traditional marketing – point of sale.”

Rosemary Chegwyn Marketing Magazine

Impact’s 8 Key Must-Win Moments

What are they?

Point of Sale Presence
Events and Tradeshows
Campaigns and Promotions
Gift With Purchase
Educational Campaigns
Onboarding
Rewards
Calendar-Based Events

Why is Point of Sale one of the key, must-win moments?

When you create a branded point of sale experience, you are ensuring your brand is visible when the money is on the table. Naturally this is a meaningful moment for many brands.

Strong point of sale presence benefits both transactional and relational marketing strategies. For example, your brand may be fighting for your customer’s attention in a high traffic environment. Or striving to build a strong brand/client relationship that outweighs the cost of your product or service. A creative and meaningful point of sale experience engages your customers.

Marketers have the ability to turn their audience’s head at a crucial point of the buyer’s journey. In a study published in the Journal of Retailing, consumers confirmed in-store communication was the most influential touch-point in generating brand positivity and influencing their buying decisions.

So how do you implement an effective point of sale presence? There’s one way that we know.

“It’s the brands’ ability to excite, engage and entice at the very front line of the sales process that often makes the difference between a customer choosing one product over another, and critically one brand over another.”

– Rosemary Chegwyn Marketing Magazine

Boost your Point of Sale presence with promotional products.

Extend branding off the shelf.

The retail space can be tough. Your brand is forced to compete with similar products right there on the same shelf. It can be tricky to stand out from the crowd in this environment. But there is a way. Promotional products including custom displays, aisle signs and floor decals will all grant your brand the attention it deserves.

A simple way to attract attention is to break the right angles surrounding your products. The human brain has developed to recognise patterns and become aware of disruptions to those patterns. It’s a skill that’s helped us survive. Our ancestors could examine the horizon for abnormal shapes that might signify a threat. In-store, shapes that extend off the shelf automatically attract our attention.

Similarly, creative display stands will also draw your audience in. Free-standing displays are an opportunity to amplify your branding with colourful custom shapes. Thanks to the increased space display stands offer, you could also use the opportunity to educate your audience about your product’s features, promotion details or brand values.

Finally, spatial elements like aisle signs and floor decals are more subtle branding opportunities. Underfoot and out of the general eye-line may not be your first choice. However, this in-store exclusive branding is a creative way to direct your audience to your product.

Engage walking billboards.

While we appreciate sign spinners, that isn’t what we’re talking about here. What we are talking about are the people who represent your brand every day. Your staff. Employees are the best brand advocates you’ll have. They are your brand’s human face and as such, personify your brand’s values.

We’ve written a blog about why you should invest in staff engagement and corporate gifting. So, you’ll already know why it’s important to outfit your team with branded merchandise. You may have also read our article about how effective apparel is as a promotional product. We’ll give you the TL:DR here, but go ahead and read them to get the full story.

Your employees’ presentation reflects your brand.
90% of employees are happy to wear their employer’s logo in public.
Branded shirts generate 3,400 impressions over their lifetime at 2/10 of a cent per impression.
94% of customers prefer employees in uniform because they’re easy to identify.

Reason enough to put your logo on a shirt and wear it around at the point of sale? We think so.

Create on-brand experiences.

Our 8 key, must-win moments are all about making your audience touch-points meaningful and memorable. What better way to do that than with on-brand experiences. Promotional products don’t have to be the focus of your branded point of sale experience, but they will enhance it.

For example, consider using branded paper straws, or bamboo spoons when distributing taste samples. Otherwise, you might give your audience branded aprons when demonstrating your latest product. Finally, the simple swivel stand or prize wheel will have your prospective clients touching, moving and interacting with your brand at your next trade show or conference. When they’re done, they’ll be ready to sign up, talk numbers or answer your call to action.

A strong point of sale presence can seal the deal for your brand. Your brand must be more visible, engaging and creative than competitors. Even more, you have to connect with your audience. Promotional products can do that. Their effect is felt in customer awareness at the top of the sales funnel through to ongoing customer engagement out the other side. Point of sale is just one key moment where branded products enhance your customer experience.

Contact Our Team

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How to use your EOFY budget: Our Top 12 Products

How to use your EOFY budget:
Our Top 12 Products

June 30 and EOFY comes around quicker than you think. All year you’re careful about your marketing spend – making sure you’ve got enough to cover all the projects you’ve meticulously planned and executed. Then, when EOFY arrives, you’ve got budget left over that needs to be spent. But on what?

If you’ve read our other articles, you’ll know that branded merchandise is the answer. Products that promote your brand with every impression – increasing loyalty and engagement. Don’t lose out on next year’s budget because you managed this year’s so well. We can show you the best promotional products to invest in for your brand.

Money’s Too Tight to Mention

While you do have a budget surplus, it’s only a little. You predicted your campaign spending accurately and stuck to budget successfully, even saving some along the way. Great job! Now, in order to justify the same or more budget next financial year, you have to make sure you use the last of this year’s to its fullest potential.

If you’ve only got a bit to spare, look for low cost, high impact products that will give you the best ROI for your dollar.

Reforesting Jute Bag

For every 100x of these jute bags sold, a native tree is planted in degraded Australian land. Our special edition 350mm W x 410mm H gusseted bags are made from sustainable and durable jute. They have a large print space with full colour capabilities, meaning your brand is on show in all its outstanding colour. And you’re contributing to reforesting our own backyard.

Read more about jute bag’s many benefits.

Full Colour Notebook

Edge to edge. In full colour. Our soft cover notebook displays your brand over every inch of the front and back cover. Inside, the 128 pages of cream-lined paper feature a date grid at the top for easy note tracking.

A staple product made extraordinary with your branding.

Italian-Made Pen

Maxema pens are available in a wide range of colours and finishes including gloss, matt, metallic and translucent. Pick one and see how it enhances your branding and message. Styles include flat, metal, and curved clips; coloured, chrome and silver accents; gel grips; and USBs stored in the tip.

Pens generate almost 3,000 impressions over their life at less than 1 cent per impression. Talk about low cost – high impact!

On the other hand, your limited budget may be best put to rewarding your top sellers, buyers and valued corporate partners. In that case, you’ll need only a few of these premium products. A lower quantity means you have more to spend per unit.

Recycled Leather Laptop Pouch

Genuine crafted leather recovered from the manufacturing process. Our luxurious laptop pouches minimize waste and reduce leather products’ environmental impact. They are available in a rich navy and creamy taupe and fit devices up to 14 inches.

A beautiful branded product for the commuters on your team. And those clients on the go who like to keep their kit classy.

Limestone Bluetooth Speaker

Another natural material promotional product to accentuate your brand values. Our mini 3W Bluetooth speaker features a unique limestone casing and natural bamboo grill. It has a three-hour play time and is presented in a Kraft Natura gift box with micro-B USB charging cable and instruction manual. The asymmetrical construction adds style to any desktop.

Cotton Lunch Bag

Our classically-styled lunch bag is made of robust 450gsm cotton canvas. It features PE foam insulation and water resistant PEVA lining. The folded cotton handles have tan, PU leather accents, while the front slip pocket offers space for a 130mm x 80mm full colour transfer.

Do you have a corporate picnic coming up? Offer lunch to go in these and watch your employee retention improve. We’ve got even more insights into staff engagement here.

Mo’ Money, Mo’ Problems

Maybe it was event cancellations, or a campaign fell through. Perhaps you didn’t quite get to all the activities you had planned for this year. Whatever it was, you’ve got money to burn before time runs out! The below products are our picks for when you’re not limited by the cash. They’re beautiful, functional and versatile and will suit almost any future promotion or campaign.

Custom Woven Patch

Custom shaped, full colour patches can easily be added to your existing apparel. Alternatively, they’d make a great giveaway on their own. Imagine your audience customising their belongings with your brand or message. The beauty of these is that they encourage your clients, employees, prospects to incorporate your brand into their own wardrobe pieces and accessories.

If you can fit your message, brand or imagery into a 10cm² space, you can use a woven patch in your marketing.

Classic Fume Glass Mug

Brown smoked glass is back in. It looks like it came along with the platforms and flares that we’re also seeing on the street. These mugs take us back to the orange laminate and brown linoleum kitchens of yester-year.

Today, their soft tones evoke warmth and add a nostalgic touch to your brand. Don’t worry, though – that retro feel is nothing to fear. Trends are telling us that these go perfectly with clean modern lines.

Trunk Organiser

Practicality extends a promotional product’s life to up to four years. That being the case, our trunk organizer is in it for the long haul. It’s something your audience needs, even if they don’t know it yet. It’s sturdy 600D polyester construction has 40L capacity across three inner compartments. A solid base provides stability while opened and the elastic closure keeps things tight when it is accordion folded for storage.

This product’s cost reflects the value that it brings to your brand. You can expect substantial ROI in impressions, brand loyalty and appreciation from those who receive it. Not to mention the reciprocity that results in sales and referrals.

It Ain’t About the Money

It’s EOFY? You hadn’t noticed. You prefer to play things by ear and schedule your campaigns (and spending) around what feels right. So, what have you got in the works? Events, recruiting, retention, rebranding; they can happen at any time and it’s your job to make the most of these moments. Therefore, it’s the moment made memorable that’s important, not whether it fits a budget.

At Impact we know that real products deliver unreal results, so here are a few unique products to boost your budget-free branded moments.

Inverted Umbrella

This is guaranteed to be one of the seven promotional products in your client’s home or office. The inverted umbrella operates “inside out” to keep moisture away from the holder when opened and closed. Its other innovations include: the soft-touch C-shaped handle that slips over the wrist to free your hands; the double layer of 190T showerproof pongee; the inner layer that includes air holes to ensure smooth, fast opening and closing; a fiberglass shaft; and an eight-rib fiberglass frame to windproof the canopy.

Pet Bandana

Are they pets, or fur-babies? If your people or your audience have animal companions, include them in your branded merchandise. Full colour pet bandanas make an impression and convey a shared interest in the things that mean a lot to your people and audience.

Our pet bandanas are light-weight, easy to clean polyester and are even available in hi-vis for extra safety on walkies.

Corduroy Bucket Hat

Another trend you’ve probably seen re-emerging is corduroy. From trousers to jackets and now to headwear. Soft-textured apparel is in and we’re all for it. Our Corduroy Bucket Hats are hard-wearing with an inner sweatband for comfort. They come in two sizes to fit most, including kids.

If you like your brand to be fashion forward, these hats are a must-have.

End of Financial Year can be stressful. The last thing you want to worry about is justifying next year’s budget when you couldn’t spend it all this year. If you’ve got a surplus, give us a call. We can walk you through the best options for your budget, brand goals and audience. With over 21 years of experience in the industry, we’re confident we can give you the right ideas to deliver the right results – on brand.

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