Branded Apparel: The Ultimate High-Visibility Promotional Product
Branded apparel is a standout choice for businesses seeking high-visibility promotional products. As the number one promotional product of 2023, branded clothing allows your customers and clients to serve as walking advertisements for your brand.
While some clients may prefer minimal branding to avoid feeling like a "billboard," the solution lies in creating attractive, well-designed items. The right branded apparel becomes a favourite, boosting your brand recognition with style.
Let’s explore why branded apparel works and how it can elevate your marketing strategy.
Branded Apparel: By the Numbers
- 80% of U.S. consumers own a promotional t-shirt.
- 69% own a promotional hat.
- 1 in 3 men wear their promotional hat weekly.
Promotional wearables offer incredible ROI, costing:
- $0.002 per impression for shirts.
- $0.003 per impression for hats.
85% of consumers who receive branded clothing remember the advertiser, making it a powerful tool for brand recall.
Special Events and Branded Apparel
Event-specific branded apparel offers unique opportunities to connect with your audience.
For Event Attendees
People love event mementos like t-shirts or hats, which:
- Serve as reminders of the event.
- Allow attendees to showcase their participation (an "I was there" statement).
Pro Tip: Include event slogans or social media tags on apparel to encourage post-event engagement and extend your brand’s reach.
For Your Team
Event uniforms help your team stand out while fostering unity. Whether it’s a trade show, fun run, or community event, outfitting your staff in branded apparel:
- Highlights your team’s presence.
- Builds team morale and camaraderie.
- Reflects your brand’s professionalism and cohesion.
Uniforms: Everyday Branding Opportunities
Uniforms remain a popular choice for Australian businesses, with 50% of the workforce wearing them in 2018. Whether it’s corporate attire, polos or other apparel, branded uniforms:
- Simplify morning decisions for employees.
- Make staff instantly recognisable to customers (94% of customers prefer this).
Branded uniforms don’t just promote your business to employees—they advertise your brand to every customer and client interaction.
If your business doesn’t have a uniform policy, accessories like aprons, name badges, and PPE still offer subtle yet effective branding opportunities.
Socks: A Quirky Marketing Tool
Who doesn’t love a good pair of socks?
Branded socks are a fun, unexpected way to integrate your brand into everyday life. Whether tucked under pants or boldly paired with sandals (not our favourite trend, but still effective), socks:
- Appeal to a wide audience with their unisex design.
- Offer subtle branding that’s visible when people tie their shoes or kick back.
Fun Tip: Take inspiration from Guzman y Gomez, who turned their branded socks into a hit social media campaign.
Why Branded Apparel Works
From work uniforms to event mementos and quirky accessories, branded wearables amplify your marketing message. They offer versatility for any occasion, ensuring your brand stays top-of-mind wherever your apparel goes.
Explore our branded apparel range to find the perfect fit for your business.